Another Planet Entertainment: Studio 24
As Channel 24 prepared to open Studio 24, its new VIP room in Sacramento, Another Planet Entertainment partnered with Omnibus to give the space its own identity within the venue's established brand. Drawing on Channel 24's existing typography and visual language, Omnibus began development of a mark that feels elevated, sexy, and cool — distinct enough to signal something exclusive, while staying visibly connected to the brand it lives within.
Starting with three distinct concept directions, each demonstrated across logo and email header applications, Omnibus explored mood, pattern, and color to find the identity's throughline before refining it into a complete system. The final identity extends across menus, email, Instagram story and grid templates, and in-house signage, giving Studio 24 a cohesive presence everywhere VIP guests encounter the brand — from the moment they walk through its separate entrance to the drink in their hand at the private bar.